D. Peterson & Associates is a health care consulting firm based in Houston, Texas. The firm was established in 1987 to provide consulting assistance to health care organizations to help them to be service-oriented and strategically successful.

The firm has a philosophy of providing consulting advice by only seasoned practitioners. These talented individuals are shown below.



Diane Peterson, founder of D. Peterson & Associates, has extensive experience in health care management and marketing, spanning 30 years. The firm is devoted to developing and implementing business strategies, with a focus on strategic planning, marketing, and managing customer service.

Prior to establishing her own health care management consultation firm, she served as Executive Vice President, Corporate Development for St. Luke's Episcopal Hospital and Texas Heart Institute in Houston's Texas Medical Center. In this role, she was responsible for strategic planning, marketing, public relations, and fund development. As Vice President of Marketing and Public Affairs for Memorial Care Systems in Houston, she directed business development for a multi-corporate system. She began her career in hospital operations and served as Vice President for Sewickley Valley Hospital in Sewickley, Pennsylvania, a community hospital with a network of ambulatory care centers.

Ms. Peterson holds a Bachelor of Science degree from Chatham College, Pittsburgh, Pennsylvania, and a Master of Public Health from the University of Pittsburgh Graduate School of Public Health.

She is a Fellow of the American College of Healthcare Executives and is a former chairman of the Governing Board of the College--one of only two women in the history of the College. She is also a member of numerous health care management and marketing associations.

Ms. Peterson has published numerous articles and is a frequent speaker at seminars and universities.

TEDDI JACKSON - Senior Consultant

Eleanor (Teddi) Jackson has extensive experience in health care management, primarily as the chief executive officer in acute care and hospice settings.

Prior to joining D. Peterson & Associates, she served as Executive Director of the Hospice at the Texas Medical Center, Administrator of Shriners Hospital for Crippled Children in the Texas Medical Center, and Associate Director of the Healthcare Administration Program for the University of Houston, Clear Lake, Texas.

Ms. Jackson holds a Bachelor of Science degree from Florida Southern College, Lakeland, Florida. She completed graduate work in education at Auburn University, Auburn, Alabama, and the University of South Florida, Tampa, Florida, and received a Master of Hospital Administration from Trinity University, San Antonio, Texas.

NANCY PEACOCK JENSEN - Senior Consultant and Vice President

Nancy Jensen has been a communications professional for nearly 35 years and involved in health care for 30 of those years.

A co-developer of D. Peterson & Associates Service Strategy: The Key to Quality, she has created numerous courses and support materials for the program. In addition, she has conducted in-depth studies on marketing and communications management. She also specializes in board retreat development, and in the analysis of data required for formulation of strategic implications and directions included in strategic plans.

Prior to joining the firm, Ms. Jensen served as Vice President, Public Affairs for St. Luke's Episcopal Hospital and the Texas Heart Institute located in Houston's Texas Medical Center, where she was accountable for the functions of public relations, media relations, editorial services, and graphic design. Before coming to Texas, she had been Vice President, Community Relations and a corporate officer of Shadyside Hospital in Pittsburgh. She also served in management and public relations roles for two other Pennsylvania hospitals.

She received her Bachelor of Arts degree from Washington State University. Ms. Jensen is a Fellow of the American Society of Hospital Marketing and Public Relations. She has served as a board member and as an officer of several local, state and national health care professional societies.

JEANETTE C. MARCHANT - Administrative Associate and Vice President/Treasurer

Jeanette C. Marchant brings to D. Peterson & Associates a strong health care background with 30 years of experience working within the health care environment.

Ms. Marchant's experience in the health care field varies from working in the hospital association environment to physician practice management and medical supply distribution.

Before coming to D. Peterson & Associates, Ms. Marchant served as CARE Program Assistant, with the Georgia Hospital Association. The CARE (Collaborative Approach to Resource Effectiveness) Program was developed by the Georgia Hospital Association to work in collaboration with the hospitals, physicians, businesses, and insurers to promote quality improvement and resource effectiveness within the hospitals. She has also worked for the Virginia Hospital Association, Vanguard Physician Services Corporation and General Medical Corporation.

As Administrative Associate, Ms. Marchant is responsible for general office management, as well as production of numerous proposals and reports. She specializes in computer graphics and office administration. Her experience interacting with physicians and hospital executives helps to serve our office and our clients well. As Vice President of Leadership Press, she manages the business functions of the publishing arm of the firm.

LARRY L. MATHIS, FACHE - Executive Consultant

Larry Mathis is a seasoned, board certified executive and national health care leader. He is a consultant on health care strategy and policy, a speaker and television commentator on industry issues, and author of the health care industry best-selling book, The Mathis Maxims: Lessons in Leadership. In 2001, Modern Healthcare magazine named him one of the twenty-five most influential people in health care during the past quarter century.

Mr. Mathis' executive career was spent at The Methodist Healthcare System in Houston, an organization he served for twenty-six years, the last fourteen as President and Chief Executive Officer. That System is comprised of 16 member corporations, including The Methodist Hospital and 37 affiliated hospitals in Texas, Louisiana, Mexico, Guatemala, Italy, Peru, Turkey, Venezuela, and Greece. Under his leadership, The Methodist Hospital received the "Commitment to Quality Award," the nation's foremost award for hospital quality; was named in the 1993 edition of The 100 Best Companies to Work for in America; and was named in The Best Hospitals in America as one of the 64 most exceptional hospitals in the nation.

Mr. Mathis served as a member of the Board of Directors of CenterPulse--a Swiss Company whose stock traded on the New York Stock Exchange. He is now a member of the Board of Directors of Alexion Pharmaceuticals--an American company whose stock is traded on the NASDAQ exchange.

Mr. Mathis has held many leadership positions in organizations charged with planning and directing the future of health care delivery in the United States. He has served his industry as Chairman of the Boards of the Greater Houston Hospital Council, the Texas Hospital Association, the American Hospital Association, and his national professional society, the American College of Healthcare Executives. He has served his government as a member of the Medicare Prospective Payment Assessment Commission and as chairman of the National Task Force on Healthcare Technology Assessment. Recognized for his industry leadership, Mr. Mathis was named one of the twenty-five top health care executives in the nation by HealthWeek magazine, and BusinessWeek magazine named him one of the nation's five best managers in non-profit health services. In 2004, the American College of Healthcare Executives conferred its highest honor, the Gold Medal Award on him.

Prior to attending advanced management programs at Harvard University, Mr. Mathis received his Master's degree in Health Administration from Washington University in St. Louis and his undergraduate degree from Pittsburg State University in Kansas, both of which have recognized him with outstanding alumni awards. He served with distinction as a decorated infantry officer and paratrooper in the U.S. Regular Army in the United States, Germany, and Vietnam. He is married to Diane Peterson, President of D. Peterson & Associates, which represents Mr. Mathis for consulting engagements.

DAVID SMALL, FACHE - Executive Consultant

David Small is an accomplished, board-certified healthcare executive and consultant. Possessing thirty years of industry experience, Mr. Small has held senior executive positions in academic medical centers, community and not-for-profit acute care and specialty hospitals located in the Connecticut, Texas, and California markets. Mr. Small has been a consultant to select healthcare clients, specializing in strategic planning, business development and operational improvement. He has held Chief Executive Officer positions with Natividad Medical Center in Monterey County and with the University of Texas-Houston Health Science Center, and been a senior manager at Yale School of Medicine.

Under his leadership, Mr. Smallís organizations have engaged in successful program development and market expansion, built replacement and new facilities, expanded healthcare education programs and partnerships, and developed highly successful ventures with university faculty and community physicians. Accomplishments also have included cultural transformation and team building within the organization, enhanced community recognition and support, increased customer satisfaction levels, fiscal growth, and successful turnaround strategies.

Mr. Small has held leadership positions and been active in many healthcare organizations and associations including the American College of Healthcare Executives, the Texas Hospital Association, the California Healthcare Association, California Association of Public Hospitals, National Association of Public Hospitals, Community Health Plan of Monterey, and the Mental Health Association of Houston. He is also a published author and has been a lecturer and adjunct professor in healthcare administration programs with several universities around the country.

He holds a Masters in Business Administration from the University of New Haven, a Bachelor of Science degree from Marquette University, and is a Fellow in ACHE.

MICHAEL V. WILLIAMSON, FACHE - Executive Consultant

Michael Williamson is an experienced health care executive who has worked in the health care industry for over 35 years. Thirty-three of those years was with the Methodist Healthcare System of Houston, Texas, which includes 16 corporations and 37 affiliated hospitals both here and abroad. He retired from the Methodist System in 1997 as Executive Vice President and now consults for selected clients.

Within D. Peterson & Associates, Mr. Williamson focuses on interim management of hospitals and turn-around projects. He also works on improving board/management relations, strategic planning and board retreats.

During his tenure at Methodist, Mr. Williamson had executive responsibilities for numerous functions including such areas as; human resources, strategic planning, invasive and noninvasive cardiology, pathology, radiology, nuclear medicine, pulmonary function lab, pharmacy, materials management, public relations, risk management and medical office buildings. He also served as President of the Methodist Healthcare Network and built it into a network of 37 affiliated hospitals in the United States and abroad, representing over 10,000 beds. The Methodist Network had complete management responsibility for 12 of the network hospitals. Each of the 12 were financially successful and the dominant provider in their respective markets.

Mr. Williamson has served on many Boards of Directors, including The Methodist Hospital, San Jacinto Methodist Hospital, Diagnostic Center Hospital, Nan Travis Memorial Hospital and Texas Hospital Association. He was also elected as the American College of Healthcare Executives' Regent for Southeast Texas from 1992 to 1997.

Mr. Williamson received his BBA degree from The University of Texas at Austin in 1962, completed the executive Program in Health Policy and Management at Harvard University in 1981 and received his Fellowship in ACHE in 1983.

BARBARA B. FRIEDMAN - Affiliated Consultant

Barbara B. Friedman has been a health care executive over 20 years specializing in supply chain management, reengineering, e-commerce marketing and cost reduction strategies.

Prior to joining the firm, Ms. Friedman served as Assistant Vice-President of Support Services at St. Peters University Hospital in New Brunswick, New Jersey. Ms. Friedman has been teaching courses in Healthcare Purchasing and Material Management and Healthcare Financial Management for numerous years at Baruch College, City University of New York. She has also lectured at the Massachusetts Institute of Technology and at international and national health care conferences.

Ms. Friedman has served as President of the New York chapter of the American Society for Healthcare Material Management and is a Lifetime Fellow of the organization. Ms. Friedman has published many articles on a variety of topics from standardization of orthopedic implants, reimbursement, e-commerce, inventory reduction and capitated contracts.

She received her Masters degree in Healthcare Administration from New York University, a Masters degree in Sociology from the State University of New York at Stony Brook and a Bachelor of Arts degree in Sociology cum laude from the State University of New York at Buffalo. She resides in New York City.

ROD SEIDEL - Affiliated Consultant

Rod Seidel is an accomplished hospital executive and consultant. He has had 25 years of executive experience in community hospitals, academic medical centers, not-for-profit and investor-owned hospitals.

Rod started his career in Nacogdoches, Texas before becoming chief executive officer of Doctors Memorial Hospital in Spartanburg, SC. His stellar career in the Houston area included positions as the CEO of Katy Community Hospital, CEO of then Rosewood Medical Center, and CEO of San Jacinto Methodist Hospital in Baytown. He was successful in all facets of executive positions, including leadership, attainment of goals, expansion programs and turn-around of troubled organizations.

He served as the Senior Vice President for the Methodist Health care System, responsible for the design, development and operations of a series of satellite hospital facilities.

Most recently, he has served as a consultant to organizations and as the interim CEO for turnaround projects of D. Peterson & Associates.

Rod served with distinction in the U.S. Army and is a decorated veteran of the Vietnam War. Rod lives in Houston when not on assignment.

He has a Bachelor of Arts degree from Rice University and a master of Healthcare Administration from Trinity University.

PATRICIA SEVERANCE - Affiliated Consultant

Pat Severance brings to her affiliation with D. Peterson & Associates over 20-years' experience in service and not-for-profit organizations. Her areas of expertise include marketing and market analysis, public relations and communication, management, and real estate. Within the real estate industry, she has significant hands-on experience in leasing, customer and vendor relations, and building and facilities management.

Since joining D. Peterson & Associates in 2001, Ms. Severance's projects have included serving as a project consultant on strategic planning and operations assessments for troubled hospitals; researching and analyzing national trends in Emergency Department physician staffing; and developing and editing presentations and speeches. In conjunction with various projects, she has conducted primary research, physician and administrator surveys, and demographic research and analysis.

Ms. Severance has spent her professional life living in a variety of major metropolitan areas throughout the United States, gaining insight into regional trends and national commonalties. She has observed first hand the demographics and psychographics of Minneapolis, Philadelphia, Palm Beach County, Florida, San Francisco, Chicago, Boston and Cambridge, Massachusetts.

Ms. Severance received her Masters in Business Administration from The Wharton School at the University of Pennsylvania in Philadelphia. She has a Bachelor of Arts degree with a major in Sociology from Chatham College, Pittsburgh, Pennsylvania.

KEVIN SKIPPER - Affiliated Consultant

Kevin Skipper is founder and Chief Economist of Desert Analytic, a Midland, Texas, based firm which specializes in providing the most current, complete and reliable economic, demographic, geographic, and psychographic analyses. He currently works with clients from throughout the country in the fields of economic development, labor force planning, health care, real estate, and litigation support industries. His research is instrumental in the development of health care strategic plans, community assessments, and market assessment studies.

Mr. Skipper is a graduate of Northwestern University with a BA in Economics & Theoretical Mathematics and of the University of Tennessee with a Master of Science in Regional Science and Statistics. He has held economist, research, and planning positions in health care related companies and as a National Healthcare Demographic & Computer Mapping Trainer for Claritas Corporation.

He has written articles for professional publications and is active in leadership positions in both professional and community organizations.

BILL WRIGHT - Affiliated Consultant

Bill Wright is a principal in W3 Advertising, a firm specializing in health care advertising and marketing.

In the years he has worked with health care clients, Mr. Wright has received numerous local and national awards for creative excellence and advertising effectiveness. His work covers the spectrum from complete advertising campaigns to individual projects including point of purchase displays, direct mail, multi-image slide and video presentations, and a broad range of collateral material and brochures. Among his clients are nationwide health care firms and hospital chains, clinics, and physician groups.

In his 25 years of advertising experience, Mr. Wright has worked on both the agency and the client sides of the business, developing an understanding of the problems each faces and the synergy necessary to produce outstanding work.

Mr. Wright graduated from the University of Arkansas and has done post-baccalaureate study in marketing. He is actively involved in charitable work for noteworthy health care organizations in the Houston area.

G. Wayne Zwahlen - Affiliated Consultant

Mr. Zwahlen has over 20 years of highly diversified professional experience in health care planning and management, real estate marketing and appraisal, and workforce development.

As Vice President for Planning at Magee-Womens Hospital in Pittsburgh, Pennsylvania, Mr. Zwahlen directed the development and execution of a ten-year strategic master plan for programs and facilities. Following his tenure at Magee, he joined Chi Group, Inc. of Ann Arbor, Michigan, as Senior Consultant specializing in the planning and development of skilled nursing and assisted living facilities. An expert in facilities planning and project management, Mr. Zwahlen has overseen numerous health care facility projects, totaling over 450,000 square feet, from initial concept through the successful completion of construction.

During his association with Kulzer and Company, Inc., a prominent commercial real estate appraisal firm in Pittsburgh, Pennsylvania, Mr. Zwahlen researched and evaluated office, retail, light industrial, and apartment properties for both Mellon Bank and PNC Bank. Working as an Instructional Systems Designer at Pearson Performance Solutions, a leading provider of custom corporate training interventions, Mr. Zwahlen designed and developed both technical and soft skills training courseware for SBC Communications, Verizon Communications, Qwest Communications, and AmSouth Bank.

Mr. Zwahlen holds a Bachelor of Science degree in Psychology and a Master of Public Health degree in Health Services Administration from the University of Pittsburgh as well as Master of Science degree in Multimedia Technology from Duquesne University.